Morgan Breed Marketability
In some ways this topic piggy-backs on the “Lack of Young Stock” discussion. But even though it’s related it is a different conversation so I decided to post a new thread.
A “facebook friend” of mine who’s a reputable Morgan breeder in the northwest recently posted a question on facebook that got a lot of feedback. Basically she was curious what thoughts folks had on why there’s not a larger buyer’s base for Morgans. A long, long thread of replies followed. Many responses made good comments about how the breed as a whole should focus more on the sport horse market. One comment in particular stood out to me, because it made specific points. The points were basically as follows:
1) Reining, dressage, driving, jumping, and eventing are all recognized Olympic sports with international markets. Therefore these markets are the most likely to thrive long-term. Morgans in particular are suited to dressage and driving, so we should be pursuing these markets.
2) Aside from pursuing these markets with purebred stock, another way to gain a foothold would be to campaign to warm-blood breeds to have Morgan blood approved as an “improvement blood” outcross. (One thing I really like about this idea is that I think it would help prevent a loss of true Morgan type as there would be no need to try to manipulate the pure-bred stock. Instead of trying to breed Morgans that look like sport horses, we could breed Morgans that look like Morgans and cross those Morgans with warm-bloods to get our sport horses)
3) Have distinctions between Morgan ponies (-14.3h) and Morgan horses. The Morgan ponies could be very competitive as a sport pony. Their primary competition would be the Welsh and Connemara ponies which can have challenging temperaments. (his words, not mine)
Frankly I’m 100% on board with the first 2 points. The last I’m not so sure about. As a small breed I’m not convinced that dividing us further will help us grow. What do you think of these suggestions? What would your suggestions be? Even if this would help the breed as a whole, could you imagine it actually happening?