Revival of the Morgan Horse
How about some comments on the amazing combined TMH that just arrived? Looks like the Sport Horse people heard the challenge of “put up or shut up” and bought some ads. What a thrill to see a huge magazine again. Great articles, something for everyone.
I was particularly intrigued by Steve Kinney’s suggestion of a “Traveling Show” of Morgans to tour the major horse expos. How much better this would be than sponsoring a 4-in-hand to travel to Europe! (There is nothing wrong with 4-in-hands, but the market is tiny and is, for the most part, already dominated by European Warmbloods. It is a rich person’s game that does little to grow the market for the rest of the breed). We would be marketing the Morgan to an audience which we already know loves horses, has money and wants to be entertained. Yes, the market can be fickle (Gypsy Vanners, anyone?) but we all know that once you have a Morgan, you tend to stick with them.
I have said before in these pages that the Morgan horse should be the most popular horse in America for the 40-something amateur rider who wants a baroque, kind, pretty and athletic companion with a genuinely American backstory. The Frisians are stealing the spotlight that should be on the Morgan. The Sport Morgan people can lead the way in this. This is the same opportunity that existed at the start of the carriage driving era, an opportunity to see the Morgan Horse in a new way.