A couple of people have mentioned the idea of getting corporate sponsors for Morgan shows, so this press release might be of interest.
AMHA Announces New Corporate Sponsorship Initiative
They’re looking at marketing the Grand National to sponsors. Honestly, I think it’s time. Most sporting events, including top horse shows, have corporate sponsors now. It may have seemed tacky at one point, but now it almost gives an event an air of prestige. And if it helps the show give exhibitors more bang for their buck, all the better.
It’ll be interesting to see what the sponsors get in exchange for their support (logo on the arena walls? Ad on the jumbotron? Is there a jumbotron?)