advertising

anyone have any opinions on advertising in the magazines?  i find it so misleading to advertise a horse as champion/winner of a class when there is only one or two in the class.  i understand the point of the advertisment is to sell but for the newcomer this is very misleading. 

Just wanted to c what anyone elses thought were…..hope i didn’t offend anyone.

3 Responses to advertising

  1. ak4793 says:

    haha i have quite a story about that. A couple years ago when my family was looking to buy me my first horse, we came across one from North Carolina that was advertised to be fully equitated, and a fantastic Saddleseat Walk-Trot horse. Her ad listed countless wins in walk-trot classes. Later, (after we bought her), we discovered that there were only about 2 people in those walk trot classes ,and she was definitely NOT fully equitated!!! In the end though, I am happy that we bought her, because I know I wouldn’t be the rider I am today if it weren’t for her. :-) So to answer your question, I think for just an ad where the horse isn’t being offered for sale, it’s fine to show your horse off and list if your horse won a one or two horse class, but if its a sales ad, you might want to include results from some bigger classes as well!

  2. StacyGRS says:

    While I know it isn’t great for the magazines, we generally don’t advertise 1 horse classes. Occasionally we’ll have a horse that was particularly good and is unknown or needs an ad for either sales or promotional purposes that we will, but, in general, I think it is a waste of money to say “I showed up”
    That said, it gets harder and harder to have deep classes at the shows that are worth the advertising.
    Stacy

  3. leslie says:

    I think it’s the buyer’s responsibility to research show results, if that’s something that’s important to them. It’s not hard, since any magazine someone advertises a win in is probably also going to have the show results somewhere within the pages.

    I think it’s a little silly to advertise a not-so-meaningful win, but everyone’s entitled to do what they want with their own money.

Leave a Reply