anyone have any opinions on advertising in the magazines?  i find it so misleading to advertise a horse as champion/winner of a class when there is only one or two in the class.  i understand the point of the advertisment is to sell but for the newcomer this is very misleading. 

Just wanted to c what anyone elses thought were…..hope i didn’t offend anyone.

3 Responses to advertising

  1. ak4793 says:

    haha i have quite a story about that. A couple years ago when my family was looking to buy me my first horse, we came across one from North Carolina that was advertised to be fully equitated, and a fantastic Saddleseat Walk-Trot horse. Her ad listed countless wins in walk-trot classes. Later, (after we bought her), we discovered that there were only about 2 people in those walk trot classes ,and she was definitely NOT fully equitated!!! In the end though, I am happy that we bought her, because I know I wouldn’t be the rider I am today if it weren’t for her. :-) So to answer your question, I think for just an ad where the horse isn’t being offered for sale, it’s fine to show your horse off and list if your horse won a one or two horse class, but if its a sales ad, you might want to include results from some bigger classes as well!

  2. StacyGRS says:

    While I know it isn’t great for the magazines, we generally don’t advertise 1 horse classes. Occasionally we’ll have a horse that was particularly good and is unknown or needs an ad for either sales or promotional purposes that we will, but, in general, I think it is a waste of money to say “I showed up”
    That said, it gets harder and harder to have deep classes at the shows that are worth the advertising.

  3. leslie says:

    I think it’s the buyer’s responsibility to research show results, if that’s something that’s important to them. It’s not hard, since any magazine someone advertises a win in is probably also going to have the show results somewhere within the pages.

    I think it’s a little silly to advertise a not-so-meaningful win, but everyone’s entitled to do what they want with their own money.

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